DX (Digital Transformation)This word has become more commonly used recently.

With the spread of personal computers and the Internet, information has become digitalized.
It has become much easier to streamline operations and organize information.
DX is not just about turning information into data.
By proactively utilizing the system, we can also improve data usage and processing methods.
It is an attempt to bring about a revolution in the players involved in the industry and the industry structure itself.
This wave of digital transformation is finally about to hit the real estate industry..

For a long time, the real estate industry was said to be an industry that had not progressed in digitalization or IT.
It seems that the time has finally come for major changes to be brought about by IT and IoT.
This time, we will introduce the latest examples of digital transformation in the real estate industry.

Of course, people in the real estate industry
This is also a great opportunity for people in other industries, so please read to the end.

What happens when DX is introduced into the real estate industry?

Although the term DX is used broadly, there are many different types.
Digitalization allows us to seamlessly connect our business processes,
Improve business efficiency, digitize customer information, and improve customer service.
Efforts to improve quality and efficiency are underway in a variety of industries.
It can be said that digital transformation in the real estate industry is taking place both internally and externally at the same time.

When it comes to customer service,
By introducing digital transformation, we can introduce properties to customers, and carry out administrative procedures from viewing to setting the date of the contract.
This can be achieved centrally by managing data and implementing apps.It will be.

In addition, non-face-to-face and non-contact have become key words amid the COVID-19 pandemic.
A service that allows you to view rooms using VR (virtual reality)are also starting to appear.
In-house operationsCentralize data management for customer management, property management, rental status, and recruitment statusdeath,
There are also efforts to improve operational efficiency.

It can be said that the full-scale introduction of digital transformation into real estate operations has begun.

Why is digital transformation not progressing in the real estate industry?

Until now, the real estate industry has not been digitalized.
There are also aspects in which the digitization of information and web services themselves have not made much progress.

When you are looking for a rental property,
Real estate agents in town still communicate by fax,
You may have seen people exchanging property keys over the phone.

The only thing that has been introduced is the property search system, but even that has remained largely unchanged for the last 15 years.
This is because the real estate industry has strong horizontal connections.
This is largely due to the fact that this is not a task that can be completed by a single company.
Even if one company brings in IT, if the intermediary is analog, they will be pulled towards analog..

In addition, real estate is determined by location, size, layout, legal regulations, etc.
You need to process a lot of detailed data.
That is why we need to digitize it, but from the Excel and management systems we have been using until now,
It will take a lot of effort and expense to migrate to a new system.
Due to these circumstances, digital transformation has inevitably been put on the back burner.

Benefits of DX in the real estate industry

However, given the current trends, many companies are aware of the benefits of digital transformation and are taking the lead.
Companies promoting digital transformation have also emerged in the real estate industry.
The real estate industry is an industry where digital transformation has not progressed,
As mentioned below, digital transformation itself becomes a company's strength.

Easy to differentiate from other companies

Introducing DX to customer services such as property introductions will
This significantly reduces the time and effort required by customers, and increases the success rate.
The real estate industry is conservative and has a very uniform nature.
By making a few changes to the way we provide real estate services,
This has the advantage of allowing you to highlight your differences from other companies.
In fact, just because a listed real estate company was selected as a DX stock,
Stock price quadruplesThere are even some.

It is easy to improve work efficiency and work style reform.

Real estate companies conduct sales at sales offices and model rooms, and accompany customers on viewings, etc.
There are many employees who do not necessarily work in one place.

Until now, you had to return to the office from a distant site to access the company's internal systems.
In the past, accessing the system from a PC was common, but with DX, information is centralized,
Being able to access it from anywhere can lead to significant improvements in work efficiency.

The real estate industry has many contract and part-time workers.
Many people use their real estate license qualifications to work at sales offices only on weekends.
This is an industry that has accepted such diverse working styles.
Digital transformation will likely further accelerate work style reform.

Easy to create new services

There is no industry that does not use real estate.
Stores, warehouses, offices, hospitals, all of these are real estate..

Therefore, with digital transformation, real estate services will:
From a simple monthly rental service to involving various industries
It is transforming into a service that offers more diversity and added value.

For example, by registering with the app, the health status and behavioral patterns of the registrants are digitized,
Some places are conducting experimental initiatives in which entire towns come together to propose the best services for each individual.

next timeLatest examples of DX adoption in the real estate industryI would like to introduce you to